Zomato to rebrand itself as ‘Eternal’, unveils new logo

Food and delivery platform Zomato said on Thursday (February 6, 2025) it will rename the company to “Eternal” and unveiled a new logo, a move that comes more than two years after it began using the new name internally. 

In a letter to shareholder, founder Deepinder Goyal said, “When we acquired Blinkit, we started using “Eternal” [instead of Zomato] internally to distinguish between the company and the brand/app. We also thought that we would publicly rename the company to Eternal, the day something beyond Zomato became a signicant driver of our future.”

“Today, with Blinkit, I feel we are there. We would like to rename Zomato Ltd., the company [not the brand/app], to Eternal Ltd,” he added.

Eternal would comprise its four major businesses — food delivery vertical Zomato, quick-commerce unit Blinkit, live events business District and kitchen supplies unit Hyperpure

Mr. Goyal further informed that the company’s board has already approved of the change.

The move marks a shift for the company, from when investors were skeptical about Zomato’s acquisition of Blinkit in mid-2022, to quick commerce-led growth drawing increasing investor interest.

(With inputs from Reuters)