HomeEssentials plans to foray into tier 2, tier 3 cities, to open offline retail stores

Home and kitchen products company HomeEssentials, as part of its growth plans, has announced to penetrate into Tier 2 and Tier 3 markets of India and to open offline retail stores to enhance reach and build a seamless omnichannel shopping experience for it’s customers. 

“To launch offline stores is an exciting step for the company as we aim to connect directly with customers, enhance their shopping experience, and drive our growth to new heights,” said Divyam Jain, CMO, Home Essentials said in a statement.

“Our goal is to make the company a household name across India. We aim to expand our reach by diversifying our product portfolio, tapping into tier 2 and 3 cities, and exploring offline retail opportunities,” he said.

“By blending innovation with customer-centric solutions, we are committed to transforming modern homes with products that offer both style and functionality,” he added.

The company has plans to expand its portfolio to over 1,000 products in the coming years.

Towards sustainability the company aims to introduce eco-friendly designs that align with evolving consumer preferences.

The company said that since its inception its revenue has grown 17-fold as the “success is driven by its focus on quality, innovation, and understanding consumer needs.”

The company said it offers products in contemporary designs to meet urban lifestyles. Currently it has a portfolio of over 600 products.