Godrej Enterprises Group unveils refreshed brand identity 

The Godrej Enterprises Group (GEG), a diversified engineering and design-led conglomerate manufacturing locks and aerospace equipment on Thursday unveiled a refreshed brand identity reinforcing its commitment for consumes, the nation and the planet. 

“The key to our sustained growth has been our ability to always remain relevant to India’s development needs and the brand refresh reflects our quest to continually reinvent ourselves,” said Jamshyd Godrej, Chairman and Managing Director, Godrej Enterprises Group.

“Our aspiration is to unlock greater value for customers by delivering solutions and experiences that positively impact lives. And while our core remains rooted in high quality and complex engineering, our brand must remain dynamic and meet the aspirations of our customers,” he said. 

Nyrika Holkar, Executive Director, Godrej Enterprises Group said, “The brand refresh will create a cohesive and inherently ownable identity for the businesses in the Godrej Enterprises Group fold.”

“The new brand identity reflects a shift in group’s ‘Consumer First’ businesses to include a more premium offering that reflects changing customer aspirations and in our ‘Nation First’ businesses to provide more cutting-edge engineering solutions which showcases India’s prowess on a global scale,” she said.

This group led by Jamshyd Godrej has three main lines of business. These include consumer business of locks, white goods and smart home products; critical technology products like aerospace equipment required for India’s self sufficiency and green products like green hydrogen and recyclable batteries.

Ms. Holkar said that by 2032 about 50% of the group’s revenue will come from green products. 

As part of a family settlement the integrated Godrej Group was separated into two entities namely Godrej Enterprises Group with its flagship company Godrej & Boyce and other Godrej Industries Ltd. which is into hair colour, chemicals and poultry products, led by Adi and Nadir Godrej. 

None of the Godrej Enterprises’ 14 companies are listed and there are no immediate plans for any listing said Mr. Godrej.